Service 01
AI video
production
Cinematic brand films, ads and music videos, generated with AI and directed by people. Big-screen ideas without the crew, the location fees or the months of waiting.
What we make
Films for every
screen
AI brand films & ads
Short films and commercials built from your brief: concept, script, generated footage, sound and edit. Made for launches, websites and paid social.
AI music videos
Visual worlds built around your track. Surreal, stylised or photoreal, without building a single set or booking a single location.
Product videos
Your product, anywhere you can imagine it: on a mountaintop, in a studio of light or in orbit. We work from photos of the real thing so it stays true to life.
AI-enhanced footage
Already filmed something? We extend shots, swap backgrounds and weather, restyle scenes and grade it all to a cinematic finish.
Why AI video
Big ideas, without
the big shoot
Traditional video production is brilliant, but every idea arrives with a crew, a location, a schedule and a budget to match. AI changes the maths. We can generate scenes that would be impossible or unaffordable to film, try several directions before you commit, and turn changes around quickly.
It doesn't replace taste. Every film is written, directed, edited and graded by people. AI is our camera crew, not our director.
- No crews, locations, travel or reshoots to pay for
- Scenes that can't be filmed: other worlds, impossible camera moves, products that don't exist yet
- Several looks to choose from before you commit
- Cut for every platform: widescreen, square and vertical
How it works
From brief to
final cut
Brief
Tell us what you want people to feel, do or remember. We'll ask about your audience, your brand and where the film will run.
Treatment
We write the concept and script and generate style frames, so you can see the look before anything moves.
Generate & edit
We generate the shots, pick the best takes, then edit, add sound and grade everything into one consistent film.
Refine & deliver
You review, we refine, and you get final files sized for every platform you need.
Good to know
AI video, answered
What is AI video production?
It's making video with generative AI tools instead of, or alongside, cameras and crews. We write and direct the film as normal, then use AI to generate the shots, which we edit, sound-design and grade into a finished piece.
Will it look like AI?
Only if you want it to. Our job is to direct the tools carefully, choose the best takes and finish them properly, so the result looks deliberate and on-brand rather than generic.
Can you include my real product or my team?
Yes. We work from photos and footage of your real product, and we can blend AI-generated scenes with footage you've already shot. If your film features real people, we only use their likeness with their permission.
Do I need to label AI-generated video?
Sometimes. Platforms such as YouTube, TikTok and Meta's apps ask you to label realistic AI-generated content, and UK advertising rules say ads must not mislead. We'll tell you where labelling applies to your film.
How much does AI video production cost?
It depends on length, complexity and how many versions you need, so every project is quoted to its brief. With no crew, location or kit hire, AI video can cost far less than an equivalent traditional shoot.
Pairs well with
Keep exploring
AI Animation
Bring stills, logos and characters to life to open or close your film.
AI Social Content
Turn one film into weeks of posts, reels and ads for every channel.
What is AI video production?
Our plain-English guide: how it works, what it's good at and where it isn't.
Start a project
Got a film
floating around?
Tell us about your idea, your audience and where it will run. We'll come back with ideas, a plan and a quote.
shaun@purplecloudcl.com