Service 03
Branding &
identity
Hundreds of directions explored. One identity, perfected. We use AI to look at far more ideas early on, then design, draw and refine the one that fits you by hand.
What we make
An identity that's
unmistakably yours
Logo & visual identity
Explored with AI, refined by hand. Your logo, marks and visual language, with the finished logo built properly as vector artwork that stays crisp at any size.
Brand strategy
Who you are, said clearly. We pin down your audience, your personality and what sets you apart, so every design decision has a reason behind it.
Type & colour systems
The details that make it yours. Typefaces, colour palettes and the rules for how they work together, on screen and in print.
AI brand guidelines
Prompt guides that keep every AI image on-brand. Style references, prompt libraries and do and don't examples, so the AI content your team makes stays consistent.
Why AI-assisted branding
More directions,
better decisions
Most identity projects only have time to explore a handful of routes before a choice has to be made. AI lets us look much wider at the start. We can test a broad spread of shapes, styles and colour moods early, so the shortlist you see is a considered choice, not simply the first idea that worked.
Then people take over. Your final identity is shaped and refined by hand, and the finished logo is built as clean vector artwork, so it scales from a tiny browser icon to a shopfront sign without losing an edge.
- A far wider range of directions explored before you choose
- Final logo refined by people and built as proper vector artwork
- Type and colour that work on screen and in print
- Guidelines that cover AI-made content as well as everything else
How it works
From first spark to
finished identity
Discover
We talk about your business, your audience, your competitors and where you want to go. That becomes a short brief we both agree on.
Explore
We use AI to explore a wide range of directions, then curate them into a small set of routes, each with a clear idea behind it.
Design & refine
You pick a route and we design it properly: shaping the logo by hand, choosing type and colour, and refining every detail with you.
Build & hand over
You get vector logo files, colour and type specifications and clear guidelines, including AI prompt guides if you need them.
Good to know
Branding, answered
Is my logo designed by AI?
AI helps us explore ideas quickly, but your final logo is chosen, shaped and refined by people. We then build it as vector artwork so it stays sharp at any size.
What's included in a brand identity?
Usually a logo and its variations, a colour palette, typefaces and guidelines showing how to use them. We agree the exact list for your project before we start.
What are AI brand guidelines?
They're guides that help your team make AI images that look like your brand. They include style references, prompt libraries and do and don't examples, so content stays consistent whoever makes it.
Who owns my new logo?
Ownership and usage rights are agreed in writing before work starts, so you know exactly where you stand from day one.
How much does branding cost?
It depends on what you need, from a logo refresh to a full identity with guidelines, so every project is quoted to the brief. We'll explain what's included before you commit.
Pairs well with
Keep exploring
AI Animation
Give your new logo a signature move with logo animation.
Web Design
Carry your identity into a website people enjoy spending time on.
See our own identity
Browse the gallery, where the Purple Cloud look sits alongside our other work.
Start a project
Got a brand
taking shape?
Tell us who you are, who you're for and where you want to be. We'll reply with first thoughts and a quote.
shaun@purplecloudcl.com